20 Miles More recognised in Westbourne 100
20 Miles More has been named as one of the top 100 campaigns of the last 12 months (we’ve been going 10 weeks) by Westbourne. The winner of the infrastructure & transport category will be announced on the 15th of May. We’re very grateful for everyone who has helped so far; we’ve also become the top city HS2 campaign on twitter!
Here’s what Westbourne had to say about us:
“20 Miles More
About the campaign: 20 Miles More is a campaign supported by a coalition of leading business figures and academics to have the proposed HS2 network extended to include Liverpool. At present Liverpool is the only major city in the North and Midlands not directly connected to HS2 and it is estimated that a branch serving the city would help increase the city region’s GVA by £8bn over 20 years.
How it changed opinion: In building a coalition of supporters, 20 miles more have understood that what other people say on your behalf, is often more powerful than what you say about yourself.
Outcome: The coalition, combined with a report analyzing the benefits it would provide to the region, has added weight to a well-run campaign and raised Liverpool into the debate over HS2.”
20 Miles More Campaign Breakfast
Hello and welcome
to the first newsletter from the 20 Miles More campaign group.
You are receiving this email because you have previously expressed an interest in the growth of the city of Liverpool, and we believe that linking the city to the proposed HS2 network will be a vital component in this growth.
We’d like to invite you to attend our campaign breakfast on the 20th March at Oh Me Oh My in the West Africa Building on Water Street at 8am.
This is an important opportunity to find out more and get on board with the 20 Miles More campaign. We are keen to hear your views and answer questions about how we can deliver a united and independent campaign to get a direct HS2 link to Liverpool as an integral part of the project. You can read our “What’s Next?” article below for more details.
The newsletter covers why the campaign is needed, our successful launch, endorsement of our thinking from the Institution of Civil Engineers, as well as some ideas about how you could show your support for the aims of 20 Miles More.
Our journey has begun! You might have noticed.
Our campaign launch has attracted a fantastic amount of media attention as well as quite a bit of social media buzz!
The key launch message was the massive economic cost to the City Region – estimated to be over £2 billion – if we don’t get an HS2 connection and the potential £8 billion benefit over 20 years that could be achieved for the sake of only 20 Miles More track.
We held the launch in Liverpool’s iconic Liver Building and invited local, regional and national media to run the press release and our open letter signed by some of the City Region’s most respected business leaders. Our director Andrew Morris, and supporter Phillip Blond spoke together at the launch about the campaign. Andrew focussed on the technical arguments and stressed how disadvantaged Liverpool rail travellers would be compared to cities like Manchester that will be served by HS2. Phillip provided a political and economic overview and stressed the compelling argument for a link to the UK’s major West Coast trading gateway. He said: “The Liverpool link would be the final piece to justify the cost of the entire network, both in terms of return on investment and strategic logic.”
The response was fantastic – we had extensive coverage across all local and regional media including the Echo, Bay TV and Radio Merseyside covering the story. In addition, BBC North West Tonight interviewed Andrew, Phillip and Merseyside businessman Tony Caldeira who explained how the absence of an HS2 link would inevitably make the city a less competitive and desirable business location. To top it all off, Andrew was interviewed on the Today Programme on Radio 4, and the open letter was given a prominent column in the Financial Times, Britain’s most prestigious financial opinion maker, read across the world. The story reached a number of online news providers, most notably the Telegraph, which kicked off a number of discussions on Twitter all of which can be followed on our timeline @20MilesMore.
For the first time ever the case for a direct HS2 link was delivered clearly and unequivocally reaching the ears of people across and beyond the City Region. Discussions have reached as far as Chester and Warrington, and even Manchester has offered signs of support, such is the strength of the case for a direct HS2 link to Liverpool and its potential to benefit the whole of the North West.
20 Miles More has put Liverpool firmly on the HS2 map!
For links to all the news stories – please visit our website www.20milesmore.com
“Examine the case for Liverpool”, says the Institution of Civil Engineers
In their official response to the HS2 phase two consultation, the ICE have, in their first point of advice, recommended the government should: “Further examine the case for providing the Liverpool city-region with a dedicated HS2 branch and service”.
The response, which was released on the morning of the 30th January, provided another strong endorsement to the 20 Miles More campaign and shows that there is a growing consensus that an HS2 link to Liverpool makes national as well as local economic sense.
Their response also supported our plea to examine the outcome of the current proposals for the freight network. 20 Miles More has shown that the current HS2 plan doesn’t add freight capacity on the North West rail network and will crucially constrain rail freight expansion and damage the prospects for the growth of the Port of Liverpool.
The ICE response recommended Government “engages in further dialogue with stakeholders to examine how regional, local and freight services may be best enhanced on the existing railway once HS2 comes into operation”, which we believe would make clear the negative effect that HS2, as it is proposed, would have on the Liverpool region and Superport.
Follow ICE’s continuing responses to HS2 on their website – www.ICE.org.uk/HS2
Support is mounting for 20 Miles More campaign
Following our successful launch we have been busy taking the 20 Miles More message to key organisations and influential leaders in Liverpool and in London. We have had constructive meetings with the Liverpool Local Enterprise Partnership who have reiterated their belief that Liverpool needs a direct HS2 link.
We have also had a positive meeting with Merseytravel and are looking forward in the coming weeks to meetings with Professional Liverpool, a follow-up meeting with the North West Business Leadership Team and our local MP’s.
Campaigner Phillip Blond had constructive meetings on the case for Liverpool’s HS2 link with both No 10 and Lord Adonis, Labour’s shadow minister for infrastructure. 20 Miles More Director Andrew Morris commented: “We are pleased that the 20 Miles More argument is now gathering positive momentum. All the organisations and individuals we have spoken to have welcomed the impact we have had and agreed that an independent business-led voice is vital for a successful campaign. We have to show those who are making decisions that there is a grass roots demand for an HS2 link and that we are an ambitious, enterprising city that simply has to be connected to this vital piece of national infrastructure.”
It’s absolutely vital that we maintain momentum and continue to mount a robust business-led campaign for an HS2 link to Liverpool.
For this reason we are inviting you to attend our campaign breakfast on the 20th March at Oh Me Oh My in the West Africa Building on Water Street at 8am.
This is an important opportunity to find out more and get on board with the 20 Miles More campaign. Speakers will include Andrew Morris, Phillip Blond and a representative from ICE. We are keen to hear your views and answer questions about how we can deliver a united and independent campaign to get a direct HS2 link to Liverpool as an integral part of the project.
“One of our biggest challenges,” commented Andrew Morris, “will be to sustain the campaign and ensure it is effectively resourced. We are lucky to have had a team of dedicated professionals giving up their unpaid time, but ultimately we need funds if we are going to move forward and make the best possible case for Liverpool.”
This is why we are launching a business membership system with businesses joining the campaign and being kept involved via this newsletter, briefings and an on-going events programme. Local business giant Home Bargains have already pledged their endorsement by kick-starting the fundraising appeal with our first significant donation. Tom Morris, director, said: “Liverpool’s economy has witnessed dramatic improvement and growth in recent years, but we need to sustain and accelerate that process. Not having a direct link to HS2 is bound to affect our competitiveness compared to Leeds, Birmingham and Manchester who will see much better rail connectivity.”
While this has been an excellent beginning to the fundraising appeal, there is still a way to go.
“We have got off to a great start,” explained Andrew, “but this campaign is not a sprint and we will need support from the wider city and business community to be successful. Together we can move Liverpool forward, and HS2 might just be the route. We only need 20 Miles More!”
Visit www.20MilesMore.com to pledge your support and register for the breakfast on the 20th March to join together with other major business leaders to give this campaign the backing it needs.
Open Letter: 20 Miles More
HS2 is hailed as a vital piece of national infrastructure designed to bring prosperity to the regions and help rebalance the UK’s economy. We are therefore deeply concerned that the current proposals do not include a direct link to Liverpool; the nation’s gateway to two of its greatest trading partners – Ireland and the United States.
Liverpool is the largest city in the North and Midlands without a dedicated link or station on HS2. With the £1.8 billion SuperPort expansion, it will also be the UK’s only West coast port equipped to handle the new generation of Post-Panamax ocean carriers. Without a direct link to HS2 the potential of this investment will be jeopardized with rapidly increasing passenger and freight traffic having to share an already congested Victorian railway.
Liverpool is vital to Britain’s status as a major trading nation. The city has, in recent years, experienced a remarkable renaissance and levels of economic growth second only to London.
Just 20 Miles More rail route is needed to enable Liverpool to play its full part in supporting Britain’s economic renaissance – a small but crucial addition to the 330-mile HS2 network.
This is why we are promoting a compelling business and economic case for an HS2 link to the Liverpool City Region. Studies demonstrate direct benefits of up to £2.70 for every £1 spent on this link compared to a return of only £1.80 for the project as a whole.
20 Miles More adds as little as £1.5 billion to the £42.6 billion cost of HS2, yet that additional investment could generate £8 billion over 20 years for the economy of Liverpool and the North West.
In 1830 a group of Liverpool businessmen changed the world. They took the lead in backing the revolutionary Liverpool and Manchester railway. In so doing they brought cities and people closer together, transformed trade and altered the course of history.
In 2030 we have the opportunity to deliver another visionary rail project. By backing the 20 Miles More campaign, we will secure the missing link that enables HS2 to fulfil its key economic aim of rebalancing the UK economy.
Today we urge the Government to support the linking of Liverpool to the HS2 network, with a pledge to go 20 Miles More.
Phillip Blond Director of think-tank ResPublica
Professor Tom Cannon Professor of Strategic Development at the University of Liverpool Management School
Earl of Derby President of Liverpool, Knowsley and Sefton Chambers of Commerce
Professor Sir Peter Hall Professor of Planning and Regeneration at The Bartlett, University College London
Tom Morris Founder of Home Bargains
Jim Teasdale Chief Executive, Mersey Maritime Group
Dr Geoff Wainwright Founder and Executive Director at 2Bio Ltd, a Merseybio Incubator Company
Guy Wallis Co-founder of Liverpool-based leading UK law firm DWF; founder of Liverpool in London Business Embassy
Professor Ian Wray Department of Geography and Planning and Heseltine Institute for Public Policy, University of Liverpool